Good Writing

Good Writing and good English go hand in hand. 

Effective communication skill as it relates to writing is something you can learn with practice.

To write well, there are several key points that are fairly easy to remember.  The C’s.

  • Concise
  • Consistent
  • Clear
  • Courteous
  • Concrete
  • Considerate
  • Correct


Good writing exhibits many characteristics


Concise.  Be concise.  Avoid too much text that delays or hides the true meaning of your message.  The shorter, the better.

Consistent.  Be consistent.  A consistent format is a characteristic of good writing.  A consistent format shows professionalism.  It’s so much easier to find similar information if it’s prepared in a similar format or displayed in a similar format.  Photos on a page of a magazine.  If they are in the same place on each page, there is a plan evident and a neatness that makes the reading easy.

Clear.  Be clear.Your message must be clear so that your reader will understand.  Otherwise, there is no understanding and communication.  So, why did you write?

Generally, something clear is also quite short  and concise.

Courteous.  Be courteous.  This one goes without saying.  People react in a positive way to courtesy.  It cannot be overstated that you must be courteous in all your writing and communication.

Concrete.  Be specific (concrete).  If there is a party on a given day, give all the specific details – time, place, and contact information.  If you miss anything, the connection can be missed as well.

Considerate.  Be considerate.  You must be fair.  Understand your reader so that you can provide the most appropriate message. 

You would want your reader to be fair with you if you had got yourself into some difficulty.  Return the favour – before you need to.  It’s a good axiom.

Correct.  Be correct.  This point goes without saying as well.  There’s no point in inviting someone for a get-together at 3:00 on Monday if you really mean 3:00 on Tuesday.  To ensure correctness in all regards, proofread your work very carefully. 

Always write for the reader.


A little fun as a change of pace!

I trust that you can see that this is "fun."

Be positive. 

In addition, write using positive language.  Avoid the negative.  There are certainly some times when you must be negative – but it’s an excellent exercise to try to avoid the negative entirely. 

Practise writing the negative message using only positive language. 

Instead of telling the reader what you cannot do – or what he/she cannot do – write what they can do instead.  You’ll be so pleasantly surprised by the positive results!

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There may be other adjectives you could add to the list of C's.  They all are important to good writing.



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Write using Active Voice as much as possible.

Active voice.  If you understand the Active voice, you will know that the subject performs the action. This style of writing is a more powerful form than the alternative - passive voice.

Sammy kicked the soccer ball.

Passive voice.  In contrast, Passive voice is just that - passive.  The subject of the sentence does nothing.  Instead, the action is performed on the subject.  This writing style is quite weak, and generally requires more words than the active voice.

The soccer ball was kicked by Sammy.

There are a few instances when Passive voice may be required, but generally, business writing is at its best when the majority of the sentences are Active voice.

Strive for effective business communication through practice and understanding.  You can master good writing skills!

Focus on success!


LINK - Click this link to find an excellent course in business writing.

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