The term “assertive” means something that is quite definite. People will notice. You are trying to stand out in a positive way – and you probably do stand out. People do take notice.
The term means confident, positive, and self-assured.
You are trying to make a statement – and you do - a positive and effective one.
The term generally has a positive connotation - something quite pleasant.
Enhance your business writing with this tone!
This type of written business communication provides clear and definite language and instructions for the reader. The photo at right shows a happy and positive communication - quite clear and definite.
This type of excellent assertive communication in business is what you strive for.
You might disagree with the term “assertive.” A similar word "aggressive" has a pejorative (or negative) connotation. So try not to confuse the two. The graphic at the right shows aggression.
The positive meaning is something we should strive for - so that we can be noticed and taken seriously.
The negative term is totally different from the former. Strive to be positive.
You want to be taken seriously. Assert yourself happily to become successful in business.
You can achieve that with your happy and positive style of communication.
Always consider the reader. Consider what the reader wants to read or hear.
Be clear. Be straightforward. Be assertive.
Make sure that the reader knows what you feel, and knows and understands your message clearly.
This type of positive and clear communication will get the results you want. It will get you noticed. It will have the reader contacting you or following up.
Simply be clear.
Write only what you need to write.
Focus on success.